Below are the entries for the 2013 D & and Ad Competition. If you received a survey, please rank based on the most likely to WIN the design competition. Please don’t vote on your favorite image, it’s the entirety of the entry as it relates to the brief.
Here are the four categories that the students are entering:
Ted Baker – Advertising
Nissan – Branding
Unilever – Open Brief
jkr – Packaging
Yamaha – Digital Advertising
Gorthy: Caring, thinking forward, and desirable by others. Take away the excess. Life is about enjoying every moment of it without boundaries, fear, or impurity. Live graciously.
Voutour: Thinking about models and backdrops for Ted Baker Denver, it brings to mind the very Sportsman vibe of Colorado along with the very eccentric vibe many of the people who live here. An interesting touch point that Ted created for itself is a Ted Baker Honey. Ted Baker sees the bee as perfect symbols for their work and attention to quality. By using this Sportsman’s feel and honeybee mentality, targeting the American audience would be like tea and crumpets. I feel the Models should be in a sense ‘Tattooed Ladies and Gentlemen’, And I use the term ‘tattooed’ very loosely. I think an individual who can embody the idea of personnel fashion mixed with high fashion is more in the direction in which I am going. One touch point for Ted to look into would be a sponsored concert. This is a very ambitious touch point, but through my research one American band kept coming to mind, Mumphord and Sons. Mumphord and Sons call themselves the ‘Gentleman of the road ‘, and the bands aesthetic is very professional, but quirky, all-round Ted baker style. With Ted tying to expand and travel the globe I feel Mumohord and Sons would be a great vehicle to do that with their theme being the sophisticated traveler.
Burba: Unilever is looking to “Exploit a brand’s power to make the world a better place.” The conglomerate wants to use one of four brands to create a positive social, environmental, or health conscious impact. I chose the Lipton tea brand because tea is a universal product consumed by many cultures around the world and the Lipton brand has a strong hold on the western consumer market and can be utilized to create a new healthier standard in drink products and bring more conscious effort to the growth, manufacturing, and packaging aspects of the tea business. Tea has a powerful potential for instilling healthy values and teaching kids sustainable practices that they will carry with them into adulthood. Jungle tea will provide a fun healthy alternative to other juices and soft drinks for kids and encourage knowledge and interest in the plants and animals of the rainforest.
Baker: As L’Artesan gos to nature to find their scents, these perfume bottles look to rare stones that come from nature to emphasize the connection that L’Artesan is the expensive perfume from nature. People place emotional value onto gems as these bottle are the essences of those emotions.
Burrows: Ted Baker customers will have their photos taken in shop wearing their new clothes. These photos will be superimposed onto a London post card backdrop of their choice. These post cards will then be uploaded to Ted Baker’s new social media website, as well as entered into a prize drawing for a chance to win a trip to London and a Ted Baker shopping spree.
Hansen : Many young people today have heard the message “Live Large” throughout their lives, and many are rejecting this idea as not only undesirable, but also unnecessary, environmentally unfriendly, and unsustainable. Do not give up quality for quantity. Be smart, thrifty, but modern and Live Small.
Justice: Wait for it’ is a pre-launch advertising campaign whose primary target is the menswear market. The campaign is split into 3 parts: 1: is marketing through billboards and environmental signage using the ‘Wait for it’ tagline without ever mentioning the Ted Baker brand. There will be hints to the brand within the ad graphics that imply the brand without explicitly stating it. Potential customers who are familiar with the brand will understand and those who do not will be curious. 2: Instagram and Twitter accounts associated with #waitforit. A website for users to create accounts and register for pre-launch events. The ‘Wait for it’ tagline, as well as other text from the environmental advertisements, will be incorporated into the metadata of the site so that search engine queries point toward these social media. 3: The pre-launch events will be trunk shows/sample sales geared toward the male market. They will be notification will be subtle, short-notice announcements, hints or word games in the print ads and social media posts. The sales themselves will be hosted in local bars/lounges and be paired with craft bourbon/whiskey/scotch/beer tastings.
Chaps: Read image for description.
Hoffman : When you use this fragrance you will be like no one else. This is the bottle that matches the quality ingredients that L’Artisan is known for. You are not like everybody else, now neither is your fragrance. This solution solves the problem of creating a unique bottle compatible for both sexes, yet still dignified to be an appropriate addition to the luxury brand that is L’Artisan Perfumuer.
Carter: La A’rtisan Parfumeur is looking for a new unisex brand for four new fragrances. I took this brand in a more natural direction with the DSI of Naturally Classic and Classically Natural. By using minimal design and lots of open white space it gives the brand a more natural and free look, while the black and white lends to the more classical aspect. Using double exposed images of men and women overlaid with nature ties it all together.
Peang: The Four Acts of Love depict the events of falling deeply in love defined by Greek mythology beliefs. Greek mythology has a widespread influence on cultures and societies today through their architecture, arts and various concepts including love. Their nature and essence is the inspiration and foundation for the design of the new line by L’Artisan Parfumeur.
Torp: I feel that our generation shares a feeling of communal ostracism in the growing technological world, person-to-person meetings replaced with screen-to-screen interactions for the sake of convenience, living our lives through the camera lens of our smartphones and laptops. This car will support multiple passengers comfortably, encouraging people to carpool together and strengthening the community through interdependence while relieving congestion of traffic by however many passengers pile in, cutting back on carbon emissions is just an added bonus!
Bonilla: The most authentic way for transportation to be sustainable is to drive as little as possible, if at all. What is needed is a vehicle that is truly connected to other means of transportation allowing you to leave the car for those short trips. If you are married, letting your spouse take the car while you ride the scooter or bike. If you live in a city, leaving the car in a cheaper parking spot location and biking in. Being Authentically sustainable through transportative offloading.
Krueger: My goal was to capture the essence of intrigue within the four stages of love. The names are French to give a sense of mystique, but allude to their English counterparts. The imagery and color schemes echo the mood they embody. The style is intimate and evocative, and combines the nostalgia of love with new media technology.
Warfield: A lot of time went into researching and establishing the target audience in order to provide an appropriate package for this fragrance. Unfortunately, I won’t have the 3D render of the package and bottle in time for this voting. The bottle is referring to a tiki torch which represents fire, heat, romance, sensuality, touch, and adventure. The bottle is shaped more geometric than a tiki torch but includes a wick. This wick is the main component in the application experience. Feeling the wick being wiped on skin. The brand wants to appeal to a younger crowd because they found that their initial audience is not the style they want to appeal to now. I have created this brand that is for the young, romantic, and intelligent woman who want sensuality but is not scandalous.
Lee: Yamaha has a lot of product line, so it’s very hard to connect them together. However, all Yamaha’s products are fun to play with such as music instrument, motocycle, ATV, boat, golf club and even bath tub. To cover full range of products, I’m going to use power of user’s participation. There will be an online space call “Moment”. People submit picture or video of their great moment with Yamaha. After a user submit, the Moment provides you a short showreel of Yamaha showreel include your own great memory with Yamaha product. The video you given will be a 15 seconds long of instantly made Yamaha commercial that you are in. Even though, the video is instantly made, the video will have different regions, different products and different emotion from different people. People share their own unique Yamaha commercial.