The Design Project

The goal of this Project is to help assess your design potential and ability to successfully complete the Digital Design program. It is an opportunity for you to both demonstrate and explain your artistic process and demonstrate your abilities.

The Design Project consists of three required elements:

  1. Subject
  2. Process
  3. Evaluation

Pick one of the two options below as your Subject, document your Process and Evaluate the results.

The Design Project challenges you to use many of your design abilities as you work through and resolve the design problem. We will be evaluating both the process by which you arrive at the completed work and the finished project itself. It is important to know that there is no right or wrong answer, relax and have fun with the project!

The Design Project : Subject

Option 1 – Ritual

According to Wikipedia – A ritual “is a stereotyped sequence of activities involving gestures, words, and objects, performed in a sequestered place, and designed to influence preternatural entities or forces on behalf of the actors’ goals and interests.”

Typically the word refers to a religious ceremony of some kind. For this design project, we want you to use ‘ritual’ to describe an everyday task that you do. This could be as simple as ‘tying your shoes’, ‘making coffee’ or ‘going to school’. Choose something that interests you, both visually and conceptually.

Create one 1920 X 1280 pixel 150 dpi image that breaks down an everyday task into 5 sequential actions using only visual means (no words or text). Your image should be a visual task analysis of the chosen ‘ritual’ that explains to the viewer the thoughts, feelings, emotion and purpose of the ritual.

Option 2 – Visual Metaphor

By using a few select words, a poet is able to create works that speak on a variety of levels. Poems can initiate memories of ones past or dreams of a future not yet seen with a single word. They can cause pain, lust, love and hatred. They can also be the catalyst for action and hope or the push into despair. Poetry has a vast potential due to its use of language as a vehicle. A poem is, by its very essence, a visual metaphor that depends on language for its birth.

You are to pick out a poem that you find engaging. It can be a poem that you yourself have written or one that is found. This poem should be of a caliber that you find yourself thinking of several different meanings and interpretations. Once you have selected a piece that is to your liking, create one 1440 x 2160 150 dpi image that communicates the poems metaphoric meaning (not the actual poem) via image and text.

The Design Project : Process

Gather together 3 examples of your process by scanning your sketches, journal, notes, moodboards, comps and other research. We are interested in seeing visual methods to demonstrate how you come up with ideas and your knowledge of a design process.

The Design Project : Evaluation

Evaluate your Design Project in a written document (approximately 400 to 500 words in length). Within this writing sample you are asked to demonstrate your critical thinking skills regarding your work, process, design choices and your ability to address the assignment in a notable way. Take the time to describe and justify your design decisions and process. Refer to the Digital Design Portfolio Rubric on the Evaluation Process page for requirements, guidance, and criteria.

Upload to Slideroom

Upload your finished image, the 3 process images (for a total of four images) and your writing sample to Slideroom.